If you're favorite genre television show has just been cancelled or is about to be, Craig Engler of SyFy has some advice for you: Do the television network's job for them and build their audience share.
So, what do you think about that? Are you ready to make millionaires of people who won't pay you a dime for your hard work? Don't be so quick to rush out there and tell all your friends to watch the show.
In an article published on
Boing Boing Craig says that all the Fluff fans of
Law & Order: Criminal Intent send to the USA Network is wasted because it doesn't translate into increased audience share. If fans would only bring in a few hundred thousand more viewers for the networks ..., he muses.
It's that kind of sloppy thinking that gets people into trouble. Sure, put the burden of responsibility for bad marketing on the audience. It's the
fans' fault that the studios and networks don't reach out and engage with them?
Like I say in a classic, lengthy Michael Martinez rebuttal to Craig,
it's not the fans' responsibility to do the marketing for a television show.
Yes, we're willing to spread the word about shows we like but the shows that succeed have more than just word of mouth working for them -- they have actors, writers, directors, and business executives reaching out to fans in as many ways as possible.
Telling the fans they have to get out there and hustle to make your shows a success is about as limp an excuse for bad marketing strategy as one can think of.
If
Legend of the Seeker fails and never comes back, the fault lies not with the fans, but with the idiots who didn't do their part to build the audience share like they should have.
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