If you operate a fan Website and you try to practice search engine optimization, under no circumstances should you attempt to use the sham SEO technique called PageRank Sculpting.
PageRank Sculpting involves hiding your internal navigation links from search engines. Google announced to the search engine optimization community last year that -- because many Websites were hurting their search visibility by attempting to sculpt PageRank -- it had changed the way it calculates PageRank assignment to disable the technique.
Unfortunately, some people in the SEO industry decided to circumvent Google's fix. They have been preaching new methods for hiding internal navigation links from search engines that Google, Bing, and Yahoo! may not be able to detect and defuse.
I have written about this at more length in the Best SEO Blog article Internal Links SEO: PageRank Sculpting Hurting More Sites.
The bottom line for anyone in the SF community who is trying to learn or practice SEO: Don't resort to PageRank Sculpting. It will only hurt your site.
As far as I am concerned, any SEO who sells PageRank sculpting services or consulting is cheating people out of their money. I strongly advise against doing business with any SEO consultant who advocates the use of PageRank Sculpting.
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