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Showing posts with label seo theory. Show all posts
Showing posts with label seo theory. Show all posts
Wednesday, July 14, 2010
Monday, March 29, 2010
Isaac Asimov's influences on economics and SEO theory
If you are interested in search engine optimization at all, you may have read some of my articles at SEO Theory. There are a few articles where I mention science fiction and fantasy, but in particular I made sure to mention Asimov's Foundation books and the character Hari Seldon (a Psychohistorian) in the articles Swarm Theory and Web Communities and Using Swarm Theory to Balance Viral Propaganda.
Today, I stumbled across this Discover Magazine blog post that mentioned this economist's blog and this philosopher's blog where both mention Asimov and Seldon's influences on them.
So count me in good company. I feel no shame in comparing my theoretical work in understanding Web search dynamics to the work of others in fields as disparate as economics, politics, and philosophy.
Psychohistory, in Asimov's books, is an esoteric mathematicaly discipline that seeks to quantify the behaviors of large groups sufficiently predict trends in group behaviors (allowing for occasional identification of pivotal actions with iconic individuals). In other words, Hari Seldon invents a branch of mathematics that is used to predict future trends so reliably that a 1,000-year-long plan to reshape galactic politics is put in place before Seldon dies.
Some people have actually attempted to develop a science of psychohistory.
SF-Fandom is a moderated, fan-run community devoted to science fiction, fantasy, history, and mythology. SF-Fandom was founded in 2001 and is part of the Xenite.Org network. Free registration is required to post. Please be sure you read our Posting Guidelines.
Today, I stumbled across this Discover Magazine blog post that mentioned this economist's blog and this philosopher's blog where both mention Asimov and Seldon's influences on them.
So count me in good company. I feel no shame in comparing my theoretical work in understanding Web search dynamics to the work of others in fields as disparate as economics, politics, and philosophy.
Psychohistory, in Asimov's books, is an esoteric mathematicaly discipline that seeks to quantify the behaviors of large groups sufficiently predict trends in group behaviors (allowing for occasional identification of pivotal actions with iconic individuals). In other words, Hari Seldon invents a branch of mathematics that is used to predict future trends so reliably that a 1,000-year-long plan to reshape galactic politics is put in place before Seldon dies.
Some people have actually attempted to develop a science of psychohistory.
SF-Fandom is a moderated, fan-run community devoted to science fiction, fantasy, history, and mythology. SF-Fandom was founded in 2001 and is part of the Xenite.Org network. Free registration is required to post. Please be sure you read our Posting Guidelines.
Friday, February 12, 2010
PageRank Sculpting is not good for your site
If you operate a fan Website and you try to practice search engine optimization, under no circumstances should you attempt to use the sham SEO technique called PageRank Sculpting.
PageRank Sculpting involves hiding your internal navigation links from search engines. Google announced to the search engine optimization community last year that -- because many Websites were hurting their search visibility by attempting to sculpt PageRank -- it had changed the way it calculates PageRank assignment to disable the technique.
Unfortunately, some people in the SEO industry decided to circumvent Google's fix. They have been preaching new methods for hiding internal navigation links from search engines that Google, Bing, and Yahoo! may not be able to detect and defuse.
I have written about this at more length in the Best SEO Blog article Internal Links SEO: PageRank Sculpting Hurting More Sites.
The bottom line for anyone in the SF community who is trying to learn or practice SEO: Don't resort to PageRank Sculpting. It will only hurt your site.
As far as I am concerned, any SEO who sells PageRank sculpting services or consulting is cheating people out of their money. I strongly advise against doing business with any SEO consultant who advocates the use of PageRank Sculpting.
SF-Fandom is a moderated, fan-run community devoted to science fiction, fantasy, history, and mythology. SF-Fandom was founded in 2001 and is part of the Xenite.Org network. Free registration is required to post. Please be sure you read our Posting Guidelines.
PageRank Sculpting involves hiding your internal navigation links from search engines. Google announced to the search engine optimization community last year that -- because many Websites were hurting their search visibility by attempting to sculpt PageRank -- it had changed the way it calculates PageRank assignment to disable the technique.
Unfortunately, some people in the SEO industry decided to circumvent Google's fix. They have been preaching new methods for hiding internal navigation links from search engines that Google, Bing, and Yahoo! may not be able to detect and defuse.
I have written about this at more length in the Best SEO Blog article Internal Links SEO: PageRank Sculpting Hurting More Sites.
The bottom line for anyone in the SF community who is trying to learn or practice SEO: Don't resort to PageRank Sculpting. It will only hurt your site.
As far as I am concerned, any SEO who sells PageRank sculpting services or consulting is cheating people out of their money. I strongly advise against doing business with any SEO consultant who advocates the use of PageRank Sculpting.
SF-Fandom is a moderated, fan-run community devoted to science fiction, fantasy, history, and mythology. SF-Fandom was founded in 2001 and is part of the Xenite.Org network. Free registration is required to post. Please be sure you read our Posting Guidelines.
Friday, October 16, 2009
Off-topic: Hard Core SEO Tips
Some of you (maybe all of you) know that I am a Director of Search Strategies -- an SEO theorist, if you will. In fact, for several years I have written the SEO Theory blog (which started here on Blogger before we moved it to its own domain).
Starting in October 2007, every October 16 I've shared an article on SEO Theory offering 20 Hard Core SEO Tips. I wrote the first article because I was stuck for something to write about and figured, what the heck, I could easily slap together a "20 Hard Core SEO Tips" list without much thought.
I did not expect the overwhelming reaction to that article. People loved it.
So a year later I thought, "Why not try that again?" And I did. I wrote "20 More Hard Core SEO Tips". These articles were popular for several reasons. First, I don't normally write "list" articles. Secondly, I like to challenge conventional ideas that have become moribund in mythology. That is, there are often good reasons for why SEOs say "do this" but sometimes the concepts get lost in the repetition. If you challenge yourself by challenging conventional wisdom, you shake your innovative powers out of their lethargy.
And this year people wondered if I would write a third article. Well, to make a long story short I was way ahead of them. I did, in fact, give a lot of thought to writing that article. All three articles are published on October 16. There is nothing significant about October 16 in the SEO world except that is the day when I wrote the first 20 Hard Core SEO Tips article.
If you're curious about what hard core SEO looks like, take a look at these articles:
SF-Fandom is a moderated, fan-run community devoted to science fiction, fantasy, history, and mythology. SF-Fandom was founded in 2001 and is part of the Xenite.Org network. Free registration is required to post. Please be sure you read our Posting Guidelines.
Starting in October 2007, every October 16 I've shared an article on SEO Theory offering 20 Hard Core SEO Tips. I wrote the first article because I was stuck for something to write about and figured, what the heck, I could easily slap together a "20 Hard Core SEO Tips" list without much thought.
I did not expect the overwhelming reaction to that article. People loved it.
So a year later I thought, "Why not try that again?" And I did. I wrote "20 More Hard Core SEO Tips". These articles were popular for several reasons. First, I don't normally write "list" articles. Secondly, I like to challenge conventional ideas that have become moribund in mythology. That is, there are often good reasons for why SEOs say "do this" but sometimes the concepts get lost in the repetition. If you challenge yourself by challenging conventional wisdom, you shake your innovative powers out of their lethargy.
And this year people wondered if I would write a third article. Well, to make a long story short I was way ahead of them. I did, in fact, give a lot of thought to writing that article. All three articles are published on October 16. There is nothing significant about October 16 in the SEO world except that is the day when I wrote the first 20 Hard Core SEO Tips article.
If you're curious about what hard core SEO looks like, take a look at these articles:
- Another 20 Hard Core SEO Tips, published on October 16, 2009.
- 20 More Hard Core SEO Tips, published on October 16, 2008.
- 20 Hard Core SEO Tips, published on October 16, 2007.
SF-Fandom is a moderated, fan-run community devoted to science fiction, fantasy, history, and mythology. SF-Fandom was founded in 2001 and is part of the Xenite.Org network. Free registration is required to post. Please be sure you read our Posting Guidelines.
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