If there is one thing the Disney Company knows how to do, it's
create kid-friendly movie sites. Unlike Warner Brothers, whose skimpy sites are a waste of time, Disney at least provides you with some stuff to download, things to do, and cast and crew information. They're not so cheap as to rely upon the IMDB to tell people all the little details.
I'm sorry, was I not talking about "Ponyo"? I wish I could show you the trailer that is on YouTube but one thing Disney does that I hate is it prevents people from sharing its videos.
Clearly, someone at Disney doesn't understand viral marketing (ironically -- most people in the SEO industry mistakenly believe viral marketing is all about embedding links in blog posts, so I'm pretty sure I know where Disney got this dumb marketing idea).
But let's talk about Hayao Miyazaki. This is the legendary Japanese film-maker who gave us "Howl's Moving Castle", "Princess Mononoke", "Nausicaa of the Valley of the Winds", and "Castle In The Sky" (to name just a few of his great films). Miyazaki is a great story-teller, and his work stands out amid all film-making around the world as being imaginative, creative, inventive, entertaining, and hard to hold down.
Miyazaki's films are the kind of treats you bring home for yourself and hope the kids don't get upset because you want to watch them over and over again. "Ponyo" came out earlier this year but if it passed through my area we missed it (probably because
it was released on so few screens. It looks like we'll have to wait for the DvD.
It would be nice if the studios that schedule their films for mass release across thousands of screens would also create decent Web sites. Oh well.
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