To help build its competitive position on the Internet, Borders has launched its own blog called Babel Clash (is the name inspired by Hitchhiker's Guide To The Galaxy).
Booksellers are feeling the pinch of the recession, too. I know there are a few books I have put off purchasing even though I'm still employed. My secondary income has fallen off a bit in some areas.
Blogs are the new marketing tool de jeur -- meaning that any retailers who start up blogs in 2009 have been missing the boat for the past several years. Playing catchup at this late stage in the game is not easy.
Unfortunately, the early blog posts don't really impress me. They lack substance. It looks like Borders is trying to cash in on the Twitter phenomenon, but now that they have a real blog they should use it for real blogging. Leave the Tweeting to the Twits on Twitter who have nothing more to say about life in general than "Going to the supermarket for mushrooms".
You'll know that Kim Harrison (Borders' blogger) is doing it right when s/he puts at least five paragraphs into a blog post each day.
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